Fatbunny Digital
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All public work

Premium silk ecommerce and content experience

Muriersilk

Full deliveryLive client project

Strategy, information architecture, UI/UX, engineering and growth-system delivery

Muriersilk public website desktop view captured on 2026-07-14
Public website capture. No private or back-office screens.Visit Muriersilk

Context

A premium silk brand needed an ecommerce experience that could sell visually, teach product quality and support ongoing content operations.

Objective

Create a clear path from product discovery to purchase while giving the brand a controlled publishing and follow-up system.

Fatbunny solution

We delivered the public website and connected the shopping, content, conversion and email journey into one operating system.

Key public experience

  • Editorial product discovery
  • Mobile-first shopping journey
  • Silk education and care content

Delivered systems

  • Custom website
  • CMS
  • Conversion funnel
  • Email system

Connected operations

  • Structured product and guide content
  • Commerce journey
  • Email capture and follow-up

System flow

How the public experience moves toward a useful business action.

  1. 01

    Discover

    Editorial imagery and product categories establish relevance.

  2. 02

    Understand

    Guides explain materials, care and product differences.

  3. 03

    Shop

    Product paths move interest into a focused purchase journey.

  4. 04

    Continue

    Email keeps the customer relationship active after the visit.

The flow describes the delivered public experience and handoff, not private customer data.

Build the system your next stage needs.

Start with a public-facing growth audit. No private access is needed for the first review.

Request a Free Digital Growth Audit