Digital growth for Manufacturing and wholesale
Make a complex catalogue easier to buy from.
Buyer journey
A path designed around the real decision.
The buying path
- 01Find the right category
- 02Check specification and compliance
- 03Collect required products
- 04Request terms and supply detail
Growth obstacles
- 01Catalogue structure mirrors internal teams
- 02Specifications are hard to compare
- 03Consumer checkout does not fit the sale
Recommended page system
Pages with a clear job in the buying journey.
01Product taxonomy
02Application and compliance pages
03Quote-list enquiry system
Connected capabilities
- Structured specifications
- Application context
- A complete quote-list handoff
- 01
Product taxonomy
- 02
Application and compliance pages
- 03
Quote-list enquiry system
Decision guide
Questions the page system must answer.
The page system should resolve the real buying decision before asking for an enquiry.
A strong fit when
- 01How does a buyer find the right product without knowing the internal catalogue?
- 02Which specifications or compliance facts must remain easy to compare?
- 03How should several products enter one qualified sales conversation?
First-release evidence
- 01Structured specifications
- 02Application context
- 03A complete quote-list handoff
Start with the system